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DEMOGRAPHIC PROFILE:  LOUISVILLE ZOO & BOTANICAL GARDENS


Click for Zoo Development Overview and Demographic Map


Did you know the Louisville Zoo…?

  • is the number one attraction in Kentucky for families with children ages 12 and under. (Scarborough Research)

  • is named “Best Place to Bring a Family” for many years by Louisville Magazine’s Best of Louisville Awards

  • has annually been awarded the Reader’s Choice Award for Best Family Attraction by LEO Alternative Newspaper

  • is the number one non-profit, paid admission, tourist attraction and third largest attraction in Metro Louisville according to Business First’s Book of Lists

  • is the seventh largest attraction in Kentucky according to The Lane Report

  • has over 1,400 animals and 134 acres

  • has over 38,000 member households

  • has largest membership organization compared to other cultural/entertainment attractions/season ticket holders in Louisville area

  • has annual attendance of over 867,000.

  • has one of longest miniature train tunnels in the USA

  • has over 160,000 or 27% of visitors annually ride the Zoo Train

  • is home to "The World’s Largest Halloween Party!”

  • attracts over 100,000 Greater Louisville Area School Children

  • is a non-profit organization and an agency of Louisville Metro Government

  • is accredited by the American Zoo and Aquarium Association (AZA)

  • is accredited by the American Association of Museums (AAM)

  • is growing visitors to www.louisvillezoo.com

 

Audience

Source: Horizon Research International

Visitor Survey (six county area)

  • 95% of households surveyed with children 2-12 years old had a family member visit the Zoo within the past two years.

  • Average household income: $55,000

  • 60% of adults attended college or technical school

  • 66% reside in Metro Louisville Jefferson County

  • 33% reside in Bullitt/Oldham Co.-KY; Clark/Floyd/ Harrison Counties; IN

Member Profile
  • more likely to have 2-12 year olds

  • more affluent

  • better educated- 60%have college degree

  • 90% own single family homes

  • 92% renewal rate

 
Students and Teachers
  • 100,000 students visit annually, thousands reached through school outreach programs.  Leader in curriculum materials and professional development for educators.

Louisville Zoo  *  1100 Trevilian Way  *  Louisville, KY  40213

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