LOUISVILLE ZOO MEDIA RELEASE

November 14, 2012

CONTACT: Kyle Shepherd

502-238-5331
(Media Cell for press inquiries only: 502-744-5639)

kyle.shepherd@louisvilleky.gov

FOR IMMEDIATE RELEASE

The Polar Express™ 4-D Experience Makes Stop at Louisville Zoo

Special Holiday Showing November 17 - January 6

This holiday season Zoo guests can take their own journey and discover the magic of the holidays with The Polar Express™ 4-D Experience. Arriving in Louisville November 17 through January 6 at the Zoo’s 50-seat 4-D Theater presented by Ford Motor Company, this 13-minute action-packed experience features special effects exclusive to the 4-D Theater experience.

 When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on an epic journey of self-discovery that shows him that the wonder of life never fades for those who believe. The Polar Express™ 4-D Experience is based on the film from Warner Bros. Pictures and Shangri-La Entertainment and inspired by the beloved Caldecott Medal children’s book by Chris Van Allsburg. It combines the visual drama of a 3-D film with a variety of 4-D sensory effects that are built into the seats and theater environment, bringing the on-screen images to life.

This iconic film is brought to life with the perfected use of SimEx-Iwerks 4-D Special FX technology, creating an unforgettable multi-sensory adventure.  As the Polar Express arrives at the North Pole, it actually begins to snow inside the 4-D Special FX Theater; when the conductor sings “Hot Chocolate” and the dancing waiters begin to pour, the audience can smell the delightful aroma of every cocoa cup.

The 4-D Theater will be open from 10:30 a.m. until 4 p.m. See the Zoo’s website at www.louisvillezoo.org for show times. Individual 4-D Theater tickets will be $5 per person, $4 for Louisville Zoo Members and $3 for a second experience. 4-D Theater tickets can also be purchased as part of the Adventure Ticket which includes Zoo admission. This year’s Santa Safari presented by Kroger includes a ticket to The Polar Express™ 4-D Experience.

The Polar Express™ 4-D Experience is distributed by SimEx-Iwerks, through a license agreement with Warner Bros. Consumer Products. SimEx-Iwerks is the leading innovator of immersive 3-D and 4-D attractions and the exclusive distributor of the industry’s best selling film titles. The company supports over 300 family-friendly attractions in more than 40 countries.

Mark Cornell, SimEx-Iwerks Vice President, Attraction Development proclaims, “The Polar Express is by far the finest magical cinematic experience of our lifetime.”

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About SimEx-Iwerks

SimEx-Iwerks Entertainment is a private company based in Toronto and Los Angeles. SimEx-Iwerks first projects were the legendary Tour of the Universe created by Moses Znaimer at the CN Tower, Toronto, which was the world’s first Simulator-Based Attraction. We trade under the name “SimEx-Iwerks Entertainment” since the merger of SimEx (Toronto) with Iwerks (Los Angeles) in 2002.

SimEx-Iwerks is the leading entertainment company specializing is 3-D and 4-D cinematic experiences. We have installed over 300 Attractions in over 40 countries and are the largest distributor of 2-D / 3-D / 4-D Attraction films. Our passion is the delivery of highly immersive motion picture presentations that use proprietary 3-D Projection, 4-D Special Effects, Motion Seating and Blockbuster films. SimEx-Iwerks is respected for its worldwide client support and the extraordinary impact of its Attractions.

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About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

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About The Polar Express

Castle Rock Entertainment Presents, in Association with Shangri-La Entertainment, a Playtone / ImageMovers / Golden Mean Production of a Robert Zemeckis Film: Tom Hanks in The Polar Express. Directed by Robert Zemeckis from a screenplay by Zemeckis & William Broyles, Jr., the film is produced by Steve Starkey, Robert Zemeckis, Gary Goetzman and William Teitler and is based on the book by Chris Van Allsburg. Tom Hanks, Jack Rapke and Chris Van Allsburg are the executive producers. The production team includes directors of photography Don Burgess, A.S.C. and Robert Presley; production designers Rick Carter and Doug Chiang; and editors Jeremiah O’Driscoll & R. Orlando Duenas. Senior visual effects supervisors are Ken Ralston and Jerome Chen. Co-producer is Steven Boyd. Music score is by Alan Silvestri, and original songs by Glen Ballard and Alan Silvestri. The Polar Express is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Soundtrack album on Warner Sunset/Reprise Records. This film is rated G by the MPAA. For more information, please visit www.polarexpressmoviecom

THE POLAR EXPRESS and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.

Based on THE POLAR EXPRESS book and characters & © 1985 by Chris Van Allsburg. Used by permission of Houghton Mifflin Company. All rights reserved.

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The Louisville Zoo, a non-profit organization and state zoo of Kentucky, is dedicated to bettering the bond between people and our planet by providing excellent care for animals, a great experience for visitors, and leadership in scientific research and conservation education. The Zoo is accredited by the American Association of Museums (AAM) and by the Association of Zoos and Aquariums (AZA).

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