LOUISVILLE ZOO MEDIA RELEASE

May 29, 2012

CONTACT: Kyle Shepherd

502-238-5331
(Media Cell for press inquiries only: 502-744-5639)

kyle.shepherd@louisvilleky.gov

FOR IMMEDIATE RELEASE

Zoo Achieves Record Attendance
Meets Goals of Glacier Run
 

As of April 2012, the Louisville Zoo hosted a record 12-month attendance of 948,155 visitors. The largest prior 12-month gain was seen following the opening of the award-winning Gorilla Forest in 2002. Visitors now name Glacier Run as their favorite Louisville Zoo exhibit.

Contributing to the record attendance was the unseasonably warm weather in early 2012 and the April 2011 opening of the town and bear habitat in the arctic-themed Glacier Run exhibit – the largest phase of a multi-year project supported by the Glacier Run Capital Campaign. The Stellar’s Sea Eagle Aviary opening this summer, and the snowy owl exhibit scheduled for completion in 2013, will represent the final phases of the Glacier Run project.

During 2012, two new attractions opened at the Zoo creating additional appeal for guests. These included the new 50 seat 4-D experience and Dinosaurs! a temporary display of animatronic dinosaurs through mid-August. Both attractions are presented by Ford Motor Company.

One of the goals of the Glacier Run project was to increase Zoo attendance by 15%. Attendance increased by 19.5% - from 793,322 to 948,155 - over a 2-year period from April 2010 to April 2012, the period that included the openings of the town, pinniped and bear habitats.

Zoo memberships were predicted to increase by 10%. As of June 2011, the Zoo had achieved a 6.7% increase up from 33,716 to 35,972 households. A conservative estimate has the Zoo achieving 37,208 households, for a total increase of 10.3% by June 30, 2012.

Additional key achievements of this state-of-the art exhibit include the following:

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The Louisville Zoo, a non-profit organization and state zoo of Kentucky, is dedicated to bettering the bond between people and our planet by providing excellent care for animals, a great experience for visitors, and leadership in scientific research and conservation education. The Zoo is accredited by the American Association of Museums (AAM) and by the Association of Zoos and Aquariums (AZA.

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